I figured going in that promoting the game was going to be the hardest part...and boy was I right.

I am not a huge fan of self-promotion to begin with, and definitely not given to hitting my friends with requests for money,etc.  But, the quickest and most effective way to start to get some exposure is to ask them to spread the word.

I'm using Facebook and email to friends and acquaintances as my primary means of advertising.

Also sending emails to various sites/blogs that I think may be interested in posting a link back.

It seemed to me that a promotional video clip on the IndieGoGo site was a pretty important part of promoting the game....so I've spent a few days making a PowerPoint, converting it to video, capturing some footage of my boys playing with the prototype cards, and putting everything together in a nice (short) clip.

Strangely, the hardest part was getting the audio right...which I never did.  Lots of hiss on the line....oh well.

Check it out here: